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iContact was initially known as Intellicontact. It is an online marketing system that is remotely hosted. Because of the wide range of interfaces and diverse features available to choose from, iContact is hugely popular in the internet marketing world. Not only do they have 300 odd interfaces to choose from to customize one’s email template, but they also help track the delivery, failure to deliver or response to emails sent through the autoresponder feature of the program.

One of the most unique features of iContact is the Survey feature. It allows visitors to websites of the companies interested in advertising their product to leave their comments regarding the quality, viability and usefulness of the information available to gain knowledge regarding the product from. This enables the user to improve these features of marketing to receive better response from potential and existing customers of their business.

iContact allows the user to create emails based on HTML and WYSIWYG formats. Other than that it is possible to import websites from various servers into the program. This reflects how the website looks on the other servers and doesn’t require creating a newsletter from scratch by letting the branding of the website remain unchanged.

Most of the advanced features like the survey one are paid benefits received from other marketing services. The Image Hosting option provided by iContact enables the user to maintain 500kbs worth of images in the servers without having to hosting the same beyond the realms of this program.

The 300 email templates available to choose from only makes things easier for businesses who are looking to market their product online without spending too much time, energy and money on it. Autoresponders are important in online marketing activities as they take care of many small details which take time when done manually. The ability to track the emails and newsletters that have been sent, receive replies and queries from those who have subscribed for the newsletter and send replies to them via pre-set messages by the user makes iContact a very useful program in today’s world.

The idea behind sending newsletters and eBooks through autoresponders is to create a niche audience who has the highest probability of landing you a sale. By tracking the emails that are sent through auto responses by programs such as iContact, the opt-in list becomes more targeted so that resources and time are not wasted in corresponding with people who are not interested in your product.

If you have 1000 emails to send then you must divide the number in half and send one half on one evening and the remaining half the next morning to see one generated a higher response. This will help you choose your target better.

Streamsend helps you organize your newsletters and emails to customers online so that you don’t have to waste your time doing things individually. It is an email autoresponder software which replies to emails received on your behalf and keeps track of how many newsletters have been opened, how many opt-ins have been signed up for, and if any existing customer has left the list or not.

Marketing is a major part of business even in the virtual world. More people are taking to expanding their advertisement base to the Internet by creating websites, maintaining blogs, distributing newsletters and sending out eBooks. These are done with the help of tools like Streamsend which does things on a collective basis to save time and cover a wider base.

You need to have an email list that is streamlined enough to send emails through autoresponder services to niche audience so that you reap the maximum benefits. This is taken care of by the user-friendly functions of Streamsend.

The program manages the contact list of the business, and responds to emails as and when they are received. One can transfer the personal HTML email account to this service so that messages to this account can also be taken care of.

Since the goal is to focus on a target group of recipients it is up to you as a user of a tool such as Streamsend to create various groups of contacts. Accordingly the program will send newsletters and autoresponder messages to particular groups only instead of sending everything to everyone and responding to unnecessary queries.

Details filled in on the opt-in form by visitors to your website are picked up by Streamline and managed so that the contact list is organized. It assists in intense online marketing to those individuals who are actually interested in the product.

If you want to add extra features to the emails containing newsletters that are sent to the recipients on the list of your opt-in forms, then Streamsend makes it possible to include sound and video effects to it as well. The central interface of the email can be edited and adjusted according to your aesthetic taste. It reports which customer has opted out, which customer has actually come back to visit the website again after receiving the newsletter and also suggests ways of improving the newsletter to attract more attention.

Online marketing is a crucial aspect of commercial success in the virtual world. Therefore, most businesses indulge in this activity thoroughly. But companies may not have the finance or the manual power to micro-manage the activities of reading, replying and sending emails to everyone. Programs like Stremsend makes this possible and helps companies grow in their market potential.